Hi! My Name is Edward Richardson » Creative

I’m still here… The List is too.

Edward — Tue, 22 Sep 2009 17:35:13 +0000

If anybody has been checking my blog lately, you may notice I haven’t updated in a bit. Mostly because I’m not in Canada. I’ve been busy working on my baby, “The List”.
The List had been taking a break for a summer and now that school is back in, we had to get back on track. Its a bit later than I hoped for but oh well. Last year we made great strides getting our foot in the door and we were quickly becoming a common name among university students around town.

Draft for The List hand out card

This year we are facing competition from two different directions. Latenights Guelph, is a promotion company who is really active with nightlife activities. They have a lot of manpower it seems and although they are not running a site exactly like ours, they throw many events and provide photographs online. Of course this means its difficult for us, as competition to get permission to cover those events.
The next side of things is Fresh Media. They also promote events but this time we have a good relationship with them as we have covered many of their promotions. They are attempting to do something similar to Latenights, but want to share resources with us. Which may mean watering down our product. Not to mention I’ve seen them partner up with Latenights a few times, which could mean trouble.

These two companies are influential in their market and it doesn’t make sense for us to try to compete in the same way.

The Progression of the List Logo

What we decided to do instead is attack the market in a different way. Originally we were wanting to be ‘the authority of the happenings’ in Guelph, but its sorta hard to do that when you are competing with the people who set the tone! Instead we are taking a more personal approach and showing things from the perspective of a progressive Guelph resident. We are being you’re friend, giving it to you how it is, and not how we think it should be.

Anyway, all of this required a redesign of the website, focus on specific areas, and an easier way to connect with ‘the people’.

The site design is close to completion and we have already taken a few photo shoots, and videos.

Graphics: New Eddie Go Boom logo sample

Edward — Sun, 13 Sep 2009 01:53:31 +0000

Been working on a logo for the “Eddie Go Boom” identity. I want something fun to reflect the subject. Thought this comic book type effect may work well.

Graphics: New DJ Double AA logo sample

Edward — Fri, 11 Sep 2009 01:38:03 +0000

Spent some time working on a logo for DJ Double A. I decided to try to go with something clean that can easily be added to posters either in colour or not. Simple letting with a ‘hidden’ headphone to add something special to it. I haven’t finished all my samples yet but felt like posting one to kill time.

Audio: The Love Notes: My Love Is Music

Edward — Wed, 02 Sep 2009 22:48:30 +0000

A few years ago, I collaborated with two friends to create a collection of poems, songs and stories entitled “The Love Notes”.

Contributing a song and serving as producer, I spent about two days to record and a week to edit this compilation. It later went on to be distributed on campus and to various school organizations. Although created separately, each poem comes together to tell a story of experiences driven by the emotions of love. Meanwhile, an African folk tale intertwines with each track to complement each bit of prose.

My favorite track is named “My love is music” by Eli Bamfo. This was the first piece we did together and the most involved in terms of creativity. Furthermore, I share the same love for music. Listen to it and take a journey throughout the various musical influences of Eli as she grew up.

Eli Bamfo - My Love Is Music (from The Love Notes)

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Time To Pimp My Phone

Edward — Thu, 09 Jul 2009 22:59:34 +0000

So I reactivated my cell phone last week. Of course, when I have something like that I have to fully customize it (also known as ‘pimping’). First, with the help of Zariah, I changed my ring tone to a self edited version of Major Lazer’s “Hold The Line”. I then followed that up with using a clip of Prince Zimboo’s famous saying, “Heh” for my SMS alert. I knew I needed more, so I created a new wallpaper that incorporated the messages and symbols that have to be on the phone (eg. time, service provider etc). I think it came out very well.

Custom Ringtone: Major Lazer Ft Lexxus and Santigold – Hold The Line (Eddie’s Ringtone Edit)

Custom Cell Background: